We recycle. We carry our groceries in cloth bags. We shop local farmers’ markets. And we’ve even traded our traditional light bulbs for long-lasting, energy efficient spiral fluorescent bulbs. We do the best to reduce our carbon footprint and be more ecologically-sound. Still, we know we’re making an impact on our planet. Could we possibly make no impact?
Colin Beavan, a Manhattan-based writer, decided to become more “green” and lessen his family’s impact on the planet. In fact, he wanted to make no impact at all, thus becoming “No Impact Man.” Beavan began his experiment in 2006 and blogged about it soon gaining media attention from both the New York Times and Good Morning America. And his (and his very patient family) journey is captured in the Justin Schein and Laura Gabbert documentary No Impact Man.
Beavan’s experiment went a bit further than most of us would be willing in the pursuit of making no impact. He and his family lived without electricity, public transportation, driving, television, toilet paper (yes, toilet paper) and new clothing other than the bare necessities. Beavan rode his bike everywhere, bought local produce at the farmers’ market, walked up countless stairs instead of taking the elevator and composted food scraps.
Along for the ride is Beavan’s wife, Michelle Conlin, and their adorable toddler, Isabella. Not surprisingly, Michelle is less than thrilled with her husband’s grand scheme. She’s a writer for Business Week, and is a girl with a yen for Starbucks and retail therapy. But she loves her husband, and figures she can do this experiment for a year even as she goes through serious caffeine withdrawal, and expresses her desire for another child.
Not quite sure what he’s getting into, Beavan embraces his experiment with giddy zeal. Using no toilet paper? How exciting! And it’s not long before his blog gets media attention. Though some people find his experiment intriguing and inspiring, many write him off as an affront to capitalism, abusive towards his family and a smug, humorless yuppie. Or as Michelle plainly puts it, “They’re calling us bourgeois fucks.”
Beyond the media attention, things don’t always run smoothly. Beavan and his wife bicker about having another child. Milk gets spoiled when the family relies on using two clay pots for refrigeration. And remember, no toilet paper, which makes them subjects for ridicule.
But still, the family soldiers on in their quest to lessen their impact on the environment. It’s not long before they find out that some things about their experiment are pretty cool. They enjoy spending time at the park and riding their bikes together. Even an old-school games of charades turns out to be more fun than a night in front of the boob tube watching reality TV.
No Impact Man can at times be exasperating (no toilet paper), but you can’t help but come away with some more awareness. It helps that Beavan (and his family) is rather likable, frustrating, yet likable. Sure, Beavan can be a bit rigid, but he’s no finger-wagging scold. He knows what he’s doing is experimental. Sure, Michelle whines at times (that must be the caffeine withdrawal), but she’s no bitchy shrew. In the end, you see a family that truly loves and appreciates each other, and you also learn a few things. Shop at local farmers’ markets? Why yes. Stop using toilet paper? You’ll get my Charmin Double-Ply when you take it from my cold, dead hands.